I read a post today at NYMag.com talking about how the American people are renting movies more then buying them…
“During the first six months 2011, consumers spent $4.2 billion renting movies, compared to $4.1 billion buying them. The results can be attributed to the rising popularity and convenience of rental services like Netflix and Redbox (and — cough — illegal downloading).”
After Netflix raised their prices, I personally started hitting up Redbox (and love it). I used to LOVE buying and collecting DVDs and Blu-ray, but with digital downloading/streaming becoming bigger and more convenient, my spending on physical media has pretty much ceased. I even traded in all my DVDs and Blu-rays for cash.
The only reason physical media sells (at least in my opinion) is due to special features. Which gives me and idea and hopefully, somehow, Hollywood hears about it (or at least thinks alike).
Why not make the special features available for digital distribution? You could make a website where the special features are displayed and cost a buck or two OR have an advertisement in front of the video. Possibly the film companies could create an app which streams these special features to phones, tablets and game consoles.
Either way, something is going to have to be done if you want these special features to bring in some extra income as they did for the DVDs because face it, physical media is dying.